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U.S. Patent PP26,679
Southern Highbush Blueberry Variety

General Description

Endura is a late maturing cultivar that performs well under both deciduous and evergreen systems. Not recommended for Florida as it is too late for the Florida window.


Cultivar name: Endura (selection code FL06-377)​

Recommended for Florida: no, too late for the Florida market window

FL region best adapted to: none

Production system​: deciduous or evergreen

Hydrogen cyanamide:​ performs well with or without hydrogen cyanamide

Machine Harvestability: no data yet

Per plant yields (Density 1,452-1,742 plants/acre):​

o North Central FL (2018-2020): 1.7 – 12.1 lbs/plant, average 6.3 lbs/plant (late season)

o Central FL (2013-2020): 1.1 – 10.3 lbs/plant, average 5.2 lbs/plant

o South Central FL (2019): 1.7 lbs/plant

Known disease susceptibility: may have some susceptibility to Phytophthora and rust

Known insect damage susceptibility: none observed to date

Fruit quality data:

          o Fruit firmness: 210 – 288 g/mm, average 250 g/mm, higher than Emerald

          o Berry Weight: 2.4 – 3.0 grams, average 2.6 grams, similar to Emerald

          o Berry Diameter: 17.9 –20.2 mm, average 19.1 mm, similar to Emerald

          o Brix: 8.7 – 11.9, average 10.4, similar to Chickadee

          o Brix/Acid Ratio: 10.7 – 45.8, average 19.2, similar to Arcadia

          o Fruit scar: medium

          o Wax/bloom: medium – high.

          o Fruit defects: none observed

          o Flavor Score: 19.3 – reference Emerald (19.9)

          o Aroma: none

Cultivars with overlapping timing of flowering:​ Arcadia, Avanti, Optimus, Sentinel

Other information: Produces large, firm berries that have an excellent, persistent blue color. Fruit can be tart very early in the season and when not fully ripe. Can be later than other evergreen cultivars in south-central Florida, with a very long harvest season.

License availability: For a list of current nursery licensees in the USA, click here

Performance 2018-2019 Season

Fruit Quality and Yield

The following plots show the most important fruit quality traits and yield, across the season.

The vertical lines in the yield plots indicate when 10%, 50% and 90% of the harvest was achieved during the season.


Dotted lines indicate the desired values for new cultivars:


  • Berry weight greater than 2g

  • Fruit Diameter greater than 14mm

  • Firmness higher than 150g/mm

  • Brix higher than 10%

  • TTA less than 1%

  • Brix/TTA higher than 14 units


Warning: Yield plot coming from harvesting of two bushes. Values may seem overestimated as all the fruit from the bush is harvested, and because this is harvest yield and no packed yield. Use this data to compare among cultivars and no to predict potential yield on your farm.


Measurements are in grams (g). To convert from grams to pounds (lb) use the following formula:

lb of fruit per bush = (g of fruit) x (0.002204)

Endura_Citra FL_2019
Endura_South FL_2019
Endura_Central FL_2019
Endura_Citra FL_2018
Endura_South FL_2018
Endura Gallery
License Availability

For licensing availability contact Florida Foundation Seed Producers (FFSP):​​

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