Endura is a late maturing cultivar that performs well under both deciduous and evergreen systems. Not recommended for Florida as it is too late for the Florida window.
Cultivar name: Endura (selection code FL06-377)
Recommended for Florida: no, too late for the Florida market window
FL region best adapted to: none
Production system: deciduous or evergreen
Hydrogen cyanamide: performs well with or without hydrogen cyanamide
Machine Harvestability: no data yet
Per plant yields (Density 1,452-1,742 plants/acre):
o North Central FL (2018-2020): 1.7 – 12.1 lbs/plant, average 6.3 lbs/plant (late season)
o Central FL (2013-2020): 1.1 – 10.3 lbs/plant, average 5.2 lbs/plant
o South Central FL (2019): 1.7 lbs/plant
Known disease susceptibility: may have some susceptibility to Phytophthora and rust
Known insect damage susceptibility: none observed to date
Fruit quality data:
o Fruit firmness: 210 – 288 g/mm, average 250 g/mm, higher than Emerald
o Berry Weight: 2.4 – 3.0 grams, average 2.6 grams, similar to Emerald
o Berry Diameter: 17.9 –20.2 mm, average 19.1 mm, similar to Emerald
o Brix: 8.7 – 11.9, average 10.4, similar to Chickadee
o Brix/Acid Ratio: 10.7 – 45.8, average 19.2, similar to Arcadia
o Fruit scar: medium
o Wax/bloom: medium – high.
o Fruit defects: none observed
o Flavor Score: 19.3 – reference Emerald (19.9)
o Aroma: none
Cultivars with overlapping timing of flowering: Arcadia, Avanti, Optimus, Sentinel
Other information: Produces large, firm berries that have an excellent, persistent blue color. Fruit can be tart very early in the season and when not fully ripe. Can be later than other evergreen cultivars in south-central Florida, with a very long harvest season.
License availability: For a list of current nursery licensees in the USA, click here
Performance 2018-2019 Season
Fruit Quality and Yield
The following plots show the most important fruit quality traits and yield, across the season.
The vertical lines in the yield plots indicate when 10%, 50% and 90% of the harvest was achieved during the season.
Dotted lines indicate the desired values for new cultivars:
Berry weight greater than 2g
Fruit Diameter greater than 14mm
Firmness higher than 150g/mm
Brix higher than 10%
TTA less than 1%
Brix/TTA higher than 14 units
Warning: Yield plot coming from harvesting of two bushes. Values may seem overestimated as all the fruit from the bush is harvested, and because this is harvest yield and no packed yield. Use this data to compare among cultivars and no to predict potential yield on your farm.
Measurements are in grams (g). To convert from grams to pounds (lb) use the following formula:
lb of fruit per bush = (g of fruit) x (0.002204)
For licensing availability contact Florida Foundation Seed Producers (FFSP):